Strategic content.
Strong brand awareness.
High growth pipeline.

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Managed global paid campaigns for…

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20 years of innovative growth marketing leadership generating marketing results and increasing pipeline for sales teams.

Multi-channel marketing approach

Complex industries need to create several touchpoints with their prospects and dissipate messaging in several mediums.

  • Brand awareness and message positioning: Thought leadership strategy with speaking engagements, interviews in industry-specific media, partner marketing

  • Lead generation: paid ads, SEO, events, webinars, ebooks, articles, content syndication, direct mailers, partner collaboration

  • Lead nurturing: pre and post-event activities, newsletters, product updates, product beta & advisory groups

  • Account Based Marketing (ABM): ICP strategy, key accounts identification, email sequences, BDR and sales support, vertical custom campaigns

See these results
 

Thought Leadership & Content Strategy

Efficient marketing funnels have 3 main functions:

  1. Drive top-of-the-funnel traffic and leads

  2. Educate prospects throughout the funnel for a faster sales cycle

  3. Support sales for better closing rates

Executing a well-thought-out strategy requires cross-team collaboration, quality copywriters, delightful design, and identifying the proper channels, kinda like organizing an orchestra, where all the members have different skills.

See work

Marketing Automation

& AI

To scale marketing programs for high growth, teams need to implement marketing automation tools, team sprints, and optimization schedules.

AI will ultimately change the way teams work, however, as of today, it can only automate simpler tasks. For example, DALL·E can create simple images like this one. The quality is still subpart, but AI should improve quickly.

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Product launch

& product-led growth

A good product is at the heart of healthy business growth but it still needs a solid GTM strategy. An efficient cross-team collaboration creates exceptional brand experiences, allowing for better leads to closed sales conversion.

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All good work is teamwork.

Commitment, alignment, and quick transparent feedback loops make teams stronger.